- Exam Code: MB2-720
- Exam Name: Functional Application in Microsoft Dynamics Marketing
- Updated: Aug 26, 2026
- Q & A: 90 Questions and Answers
Between work deadlines and family commitments, most MB2-720 candidates study in stolen moments. That is exactly how the Microsoft Functional Application in Microsoft Dynamics Marketing material at Actual4Dumps is meant to be used: 90 practice questions that fit into the margins of a busy 2026 schedule.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Exam Duration: | 120 minutes |
| Passing Score: | 700/1000 |
| Available Languages: | English |
| Real Exam Qty: | 40-60 |
| Exam Price: | $165 USD (varies by region) |
| Certificate Validity Period: | Retired exam (no longer active) |
| Exam Format: | Multiple choice, Case study |
| Related Certifications: | Microsoft Dynamics 365 Marketing |
| Recommended Training: | Microsoft Learn |
| Exam Registration: | Microsoft Certifications |
| Sample Questions: | ![]() |
| Exam Way: | Proctored online or test center delivery |
| Pre Condition: | No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts) |
| Section | Objectives |
|---|---|
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
Microsoft Functional Application in Microsoft Dynamics Marketing is an official certification exam from Microsoft, identified by the exam code MB2-720. Pass it and you hold the Microsoft Dynamics Marketing Functional Consultant certification, which sits at the Associate level. It also feeds into related credentials, including Microsoft Dynamics 365 Marketing. In practical terms, this certification tells employers your skills have been measured against the vendor's own standard, which is why certified candidates tend to stand out in hiring and promotion decisions.
Expect 40-60 questions within 120 minutes on the Microsoft Functional Application in Microsoft Dynamics Marketing exam. Numbers aside, the real challenge is rhythm: lingering too long on one item quietly steals time from three others. Build the habit of answering, flagging, and moving on, then rehearse the full experience under a countdown with the Actual4Dumps test engine until finishing comfortably early becomes your norm.
Registration for Microsoft Functional Application in Microsoft Dynamics Marketing officially runs $165 USD (varies by region), with 700/1000 required to pass. Worth knowing before you book: retakes are billed at the same full $165 USD (varies by region), so a failed attempt doubles your spend. The smarter sequence is to measure yourself first. When your scores on the Actual4Dumps practice tests clear the passing line with room to spare, consistently, that is your signal to schedule the real thing.
No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts)
Because vendors update their policies without much fanfare, verify the latest entry requirements before you book.
Booking for the Microsoft Functional Application in Microsoft Dynamics Marketing exam goes through the vendor's official registration channels.
When you choose your slot, note that the exam is delivered Proctored online or test center delivery.
Microsoft lists the following recommended training for Microsoft Functional Application in Microsoft Dynamics Marketing candidates.
Courses teach the concepts; repetition makes them exam-ready. Round out whichever training you pick with the 90 practice questions from Actual4Dumps, and each topic stops being theory and starts being points.
Yes, and we encourage it. Download the free PDF demo of the Microsoft Functional Application in Microsoft Dynamics Marketing questions from Actual4Dumps and evaluate the quality on your own terms. After you buy, every update for the next 365 days is free, and when that window closes you can extend your update service at half price.
A 100% money-back guarantee applies, governed by clear conditions. If you sit the Microsoft Functional Application in Microsoft Dynamics Marketing exam within 60 days of purchase and fail, you can claim a full refund, as long as the exam corresponds to your product. Attempts made within 3 days of purchase are ineligible, as are products you downloaded but never used, free materials, and expired orders; the name on the exam record must match the payer's name. File your claim with a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and it is settled within 7 days. Rather have a replacement than a refund? You may exchange for two other exam products of equal value, free, and your original product keeps its update service.
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The Microsoft Functional Application in Microsoft Dynamics Marketing blueprint spans 5 domains. The ones carrying the most weight include Lead Management and Scoring, Email Marketing and Campaign Management, and Segmentation and List Management. The complete domain-by-domain breakdown is in the exam topics section above; treat it as your master checklist and let the weights tell you where your study hours earn the most.
Question 1
When can approvers be added to approval requests?
A. at any time after all existing approval requests are completed
B. at any time before any approver has completed the approval request
C. only when creating the approval request
D. when creating the approval request or at any time thereafter
Question 2
What do cross-campaign rules control?
A. The maximum number of mailing lists a contact can subscribe to.
B. The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
C. The maximum number of times the contact can be counted in campaign result metrics.
D. The maximum number of campaigns a contact can participate in.
Question 3
Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?
A. Import the registrations into the marketing list
B. Import the contacts into the marketing list.
C. Use the Mass Update option.
D. Use the Microsoft Excel option.
Question 4
You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?
A. after all the activities pass validation
B. after the first activity passes validation
C. immediately
D. as soon as the campaign is approved
Question 5
You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?
A. to each approver in the specified order until one approver rejects the request
B. to each approver in the specified order until one approver approves the request
C. to all approvers at the same time
D. to all approvers in the specified order regardless of the responses
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: B |
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