- Exam Code: 310-101
- Exam Name: Facebook Advertising Core Competencies
- Updated: Oct 27, 2026
- Q & A: 152 Questions and Answers
Facebook Advertising Core Competencies : 310-101 valid dump
PDF Version DemoAbout Facebook 310-101Latest exam Dumps
Difficult points stop being difficult when they are presented clearly. The Facebook Advertising Core Competencies materials at Actual4Dumps organize the 310-101 exam content so that hard topics become understandable in sequence — structure first, then practice, then confidence.
Facebook 310-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Facebook Advertising Core Competencies |
| Exam Number: | 310-101 |
| Related Certifications: | Meta Certified Media Buying Professional Meta Certified Media Planning Professional |
| Real Exam Qty: | 60 |
| Passing Score: | Not publicly disclosed; typically 700/1000 scale |
| Exam Price: | $150 USD (may vary by region) |
| Available Languages: | Portuguese, Chinese (Simplified), German, Spanish, Japanese, Italian, English, Korean, French |
| Exam Format: | Multiple-choice, Single/multiple select, Scenario-based |
| Certificate Validity Period: | 1 year |
| Exam Duration: | 90 minutes |
| Recommended Training: | Meta Blueprint Free Courses Official Exam Study Guide |
| Exam Registration: | Meta Blueprint Certification Portal Pearson VUE Scheduling |
| Sample Questions: |  |
| Exam Way: | Online proctored (remote) or onsite at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 3–6 months of hands-on Meta advertising experience |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/310-101 |
Facebook 310-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Creation & Placement | 15% | - Placement options across Meta platforms - Mobile-first design and optimization - Ad formats and creative best practices |
| Topic 2: Audience Targeting & Strategy | 20% | - Audience insights and optimization - Targeting parameters and exclusions - Core, custom, and lookalike audiences |
| Topic 3: Measurement & Reporting | 10% | - Key metrics and performance indicators - Meta Pixel and Conversions API - Analyzing results and optimization actions |
| Topic 4: Fundamentals of Meta Advertising | 20% | - Meta family of apps and advertising ecosystem - Ad auction system and delivery principles - Advertising policies and community standards |
| Topic 5: Budget, Bidding & Delivery | 10% | - Ad delivery factors and troubleshooting - Bidding strategies and cost control - Budget types and scheduling |
| Topic 6: Campaign Structure & Objectives | 25% | - Selecting optimal campaign objectives - Aligning objectives with business goals - Campaign, ad set, and ad hierarchy |
The Facebook Advertising Core Competencies Exam: Clear Answers
The 310-101 exam contains 60 questions with 90 minutes minutes to complete them. A clear knowledge structure is what makes that volume manageable — you answer faster when every topic has its place.
Passing the 310-101 exam requires Not publicly disclosed; typically 700/1000 scale, and registration costs $150 USD (may vary by region). Structured preparation is how you spend study time once and exam fees once.
Immediately. The system emails you at once with the download link for the Facebook Advertising Core Competencies materials — the whole delivery process takes about a minute. Open the email, download the 310-101 exam product to your computer, install it, and you are studying within minutes of deciding to. If the message does not appear, check your spam folder; after 2 hours without delivery, contact support. Install on all of your own devices without limit.
No formal prerequisites; recommended 3–6 months of hands-on Meta advertising experience
The 310-101 exam is the official assessment behind the Facebook Advertising Core Competencies certification from Facebook. Lifelong learning has become the norm precisely because industries keep moving — and this credential is a concrete way to keep pace. Many candidates only sit it seriously on a second attempt; structured preparation is how you make the first one count.
Facebook recommends these training resources for candidates:
Official training adds depth; a clearly structured practice bank with verified answers adds direction. Together they cover both sides of preparation.
The official outline divides the 310-101 exam into weighted domains, including:
- Measurement & Reporting (10%)
- Budget, Bidding & Delivery (10%)
- Campaign Structure & Objectives (25%)
The Facebook Advertising Core Competencies bank at Actual4Dumps mirrors this structure, so the knowledge map you build while practicing matches the one the exam uses.
Registration for the 310-101 exam runs through these official channels:
It is never too late to start — but starting today beats starting after one more week of hesitation.
Structure is the design principle. The Facebook Advertising Core Competencies materials first build a clear knowledge structure of the 310-101 exam, so difficult points become understandable in sequence rather than intimidating in isolation. Our experts have prioritized the most important knowledge for busy learners, and every answer is expert-verified — so your limited hours go exactly where the objectives point.
Facebook Advertising Core Competencies Sample Questions:
Question #1
A small business is planning to launch a video campaign and use Facebook's retargeting functionality to remarket a special offer to those who watched the video. What condition does the original video campaign need to meet for the retargeting campaign to be an option?
- A. The original video would need to comprise of a custom audience
- B. Receive 1000 views
- C. Have retargeting enabled in the original campaign
- D. This is not currently possible using Facebook Ads
Correct Answer: B 🗳️
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Question #2
What does Facebook believe it's News Feed offers to marketers within the shift to mobile?
- A. Added Value
- B. Greater Reach
- C. Cheaper Ads
- D. Improved Ad Targeting
Correct Answer: A 🗳️
Question #3
As a result of Facebook using people based measurement rather than cookie based measurement, which of the following is true?
- A. Frequency is more likely to be overstated and reach is less likely to be understated
- B. Frequency is less likely to be overstated and reach is less likely to be understated
- C. Frequency is less likely to be understated and reach is less likely to be overstated
- D. Frequency is more likely to be understated and reach is less likely to be overstated
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Dumps members. You can sign-up / login (it's free).
Question #4
Which of the following strategies would be the most effective strategy for a Travel company to improve website conversions from Facebook Ads?
- A. Use a custom audience to target previous customers who have visited your website
- B. Use dynamic ads to target individuals who have shown an interest in specific destinations and travel dates
- C. Use a lead-generation campaign targeting the surrounding geographic area of popular hotels
- D. Use a lookalike audience to target individuals who are similar to the best existing customers
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Dumps members. You can sign-up / login (it's free).
Question #5
An e-commerce advertiser is looking to achieve the maximum number of sales from a link campaign. What would be the most efficient way for them to optimise?
- A. CPM
- B. Reach
- C. Clicks (CPC)
- D. Conversions
Correct Answer: D 🗳️
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