The Ultimate Salesforce B2C-Solution-Architect Dumps PDF Review
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Salesforce B2C-Solution-Architect (Salesforce Certified B2C Solution Architect) Certification Exam is a professional certification that validates the knowledge and skills required to build and design solutions for business-to-consumer (B2C) environments on the Salesforce platform. Salesforce Certified B2C Solution Architect certification is designed for individuals who have experience in implementing Salesforce solutions for B2C organizations and have demonstrated expertise in designing and architecting solutions to meet the unique needs and challenges of this market.
Salesforce B2C-Solution-Architect certification exam consists of 60 multiple-choice questions and is timed at 105 minutes. To be eligible to take the exam, candidates must have a Salesforce Certified System Architect or Salesforce Certified Application Architect certification. They should also have at least two years of experience working with Salesforce technology, specifically in the B2C commerce domain. Additionally, candidates must have experience leading and managing technical teams and projects.
NEW QUESTION # 58
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
- A. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
- B. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
- C. Use SMS as a channel due to its significantly higher engagement rate as compared to email
- D. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
Answer: C,D
NEW QUESTION # 59
A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.
Which two recommendations should a Solution Architect make as part of the solution?
Choose 2 answers
- A. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used
- B. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud
- C. Service Cloud profile data can be configured to sync to the Marketing Cloud profile center
- D. Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used
Answer: B,D
NEW QUESTION # 60
Northern Trail Outfitters (NTO) wants to upgrade its customer service by providing the opportunity for customers to engage using social messaging channels such as Facebook, WhatsApp, and SMS to resolve issues and ask questions. They already use Marketing Cloud Mobile Connect and Social Studio. Alongside these, the Solution Architect also recommends implementing Digita I Engagement features in Service Cloud.
Which two reasons should a Solution Architect use to justify those recommendations?
Choose 2 answers
- A. Mobile Connect only supports outbound messaging in selected countries
- B. Social Studio does not support 1:1 messaging on the apps listed in the scenario
- C. Mobile Connect lacks integration with the service agent console without Digital Engagement
- D. Social Studio is limited to listening to social channel and not responding
Answer: A,B
NEW QUESTION # 61
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.
Which three options can a Solution Architect recommend to increase security for their existing users?
Choose 3 answers
- A. Implement high-assurance requirements for Experience Cloud profiles.
- B. Add a login flow that defines the scope of user access authorized by authentication providers.
- C. Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.
- D. Maintain GAuth tokens for existing Experience Cloud profiles.
- E. Develop login flows to change the user's session security level to initiate third-party identity verification.
Answer: A,B,E
Explanation:
Experience Cloud is a product that allows creating and managing digital experiences for customers, partners, employees, and communities. Experience Cloud can be integrated with external payment gateways and Pardot to offer secure and personalized experiences for members who want to set up recurring donations. To increase security for their existing users, a Solution Architect can recommend the following options:
Implement high-assurance requirements for Experience Cloud profiles. High-assurance requirements are settings that define the level of security and identity verification needed for users to access certain pages or features in Experience Cloud. High-assurance requirements can help prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Add a login flow that defines the scope of user access authorized by authentication providers. A login flow is a process that allows customizing the user login experience in Experience Cloud using various actions, such as collecting information, displaying messages, updating records, etc. A login flow can help define the scope of user access authorized by authentication providers, such as social media accounts or SAML-based identity providers. This can help limit or restrict the access of users based on their authentication method or credentials.
Develop login flows to change the user's session security level to initiate third-party identity verification. A session security level is a setting that determines the level of security and identity verification required for a user's session in Experience Cloud. A session security level can be changed using login flows to initiate third-party identity verification, such as SMS verification, email verification, biometric verification, etc. This can help enhance the security and trust of the user's session and prevent unauthorized or fraudulent access to sensitive or confidential data or transactions, such as recurring donations.
Option C is incorrect because replacing Pardot with Marketing Cloud to implement SMS for multi-factor authentication is not a valid or feasible option to increase security for their existing users. Pardot is a product that allows creating and managing B2B marketing campaigns and activities, such as email marketing, lead generation, lead nurturing, etc. Marketing Cloud is a product that allows creating and managing B2C marketing campaigns and activities, such as email marketing, mobile marketing, social media marketing, etc. Replacing Pardot with Marketing Cloud would not only be costly and complex, but also unnecessary and irrelevant for their use case of setting up recurring donations. Moreover, implementing SMS for multi-factor authentication does not require replacing Pardot with Marketing Cloud, as it can be done using other methods or tools, such as login flows or third-party identity verification services. Option D is incorrect because maintaining GAuth tokens for existing Experience Cloud profiles is not an option or a way to increase security for their existing users. GAuth tokens are tokens that are used by Google Authenticator, an app that generates one-time passwords for two-factor authentication. GAuth tokens are not related to Experience Cloud profiles or their security settings. Reference:
https://help.salesforce.com/s/articleView?id=sf.networks_security.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_login_flow_examples.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.networks_session_security_levels.htm&type=5
NEW QUESTION # 62
A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?
- A. Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
- B. Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
- C. Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
- D. Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
Answer: A
Explanation:
The Journey Membership Lightning component is a pre-built component that displays the journeys that a contact is in and their status in each journey. It can be added to the Contact Page Layout in Service Cloud using the Marketing Cloud Connect Managed Package, which enables integration between Service Cloud and Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_journey_membership_lightning_component.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect.htm&type=5
NEW QUESTION # 63
A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers
- A. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
- B. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
- C. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
- D. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
- E. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
Answer: A,B,C
NEW QUESTION # 64
A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers
- A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
- B. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
- C. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
- D. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
Answer: A,B
Explanation:
Option A is correct because setting up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud is a valid consideration for setting up this multi-cloud use case. This way, the service organization can avoid creating duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, as Marketing Cloud will recognize them as the same subscriber based on their record type and subscriber key.
Option D is correct because ensuring that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records is a valid consideration for setting up this multi-cloud use case. This way, the service organization can avoid creating duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, as Marketing Cloud will recognize them as the same subscriber based on their Lead ID and Subscriber ID.
Option B is incorrect because allowing both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud is not a valid consideration for setting up this multi-cloud use case, as it would create duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, unless they have matching subscriber keys.
Option C is incorrect because enabling the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact is not a valid consideration for setting up this multi-cloud use case, as this setting does not prevent duplicates from being created in Marketing Cloud, but rather prevents duplicates from being created in Sales Cloud when leads are converted.
Reference:
[Get Started with B2C Solution Architect Cert Prep - Trailhead]
[Certification - B2C Solution Architect - Trailhead]
B2C Solution Architect Certification Guide | Salesforce Ben
NEW QUESTION # 65
A financial services firm with many high net-worth individuals Is about to implement Service Cloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, they are often required to adhere to financial regulations and civil procedures in regards to their dat a. This often requires restricting their data processing.
Given that requirement, what are three considerations the financial services firm should be aware of when limiting data processing across these clouds?
Choose 3 answers
- A. Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact
- B. Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.
- C. Consider deleting all of the customer data in order to adhere to the requirements.
- D. Restricting data within Service Cloud requires contacting a Service Cloud account representative.
- E. Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.
Answer: A,B,E
Explanation:
These are three considerations that the financial services firm should be aware of when limiting data processing across these clouds. Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact, as deleting a restricted contact will result in an error message. Exporting relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data is a best practice for complying with data requests or regulations. Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative, as this feature is not available in the user interface.
NEW QUESTION # 66
Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud. There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications.
Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one?
Choose 2 answers
- A. Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
- B. Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.
- C. Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
- D. Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
Answer: A,D
Explanation:
a) Fixing the data quality issues in Service Cloud before migrating to Marketing Cloud can help avoid duplicate or incomplete contacts in Marketing Cloud, which can affect the contact count, billing, and personalization. Data quality issues can be fixed by using tools such as Data Loader, Duplicate Management, or ETL tools. C. Mapping Contact, Lead, and Account objects within Marketing Cloud can help enable personalization by using data from Service Cloud in email content or journeys. Mapping can be done by using Marketing Cloud Connect or Customer 360 Data Manager. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_sync_leads_and_contacts.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_migration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_map_salesforce_objects.htm&type=5
NEW QUESTION # 67
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
- A. Marketing Cloud Triggered Send
- B. Marketing Cloud Journey Event
- C. Commerce Cloud Email Service
- D. Service Cloud Email Service
Answer: A
Explanation:
C is correct because Marketing Cloud Triggered Send is a feature that allows sending personalized emails based on events or actions in another system, such as B2C Commerce. Triggered Send can be used to send password reset emails when a new account is created or the email address is updated in B2C Commerce. Triggered Send also tracks email open and forward count in Marketing Cloud. To disable the coupon code after a single use, B2C Commerce can use coupon code restrictions based on redemption count.
A is incorrect because Service Cloud Email Service is a feature that allows receiving and processing inbound emails from customers in Service Cloud. It is not used to send password reset emails or track email open and forward count.
B is incorrect because Marketing Cloud Journey Event is a feature that allows triggering journeys based on events or actions in another system, such as B2C Commerce. Journey Event can be used to send password reset emails, but it is more suitable for complex or multi-step customer interactions, such as welcome series or re-engagement campaigns. Triggered Send is more efficient and simpler for single-step interactions, such as password reset.
D is incorrect because Commerce Cloud Email Service is a feature that allows sending transactional emails from B2C Commerce, such as order confirmation or shipping notification. It is not used to send password reset emails or track email open and forward count.
Reference:
1:https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_email_sends.htm&type=5
2: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_send_definition.htm&type=5
3: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/coupons/b2c_coupon_code_restrictions.html
4: https://help.salesforce.com/s/articleView?id=sf.email_services.htm&type=5
5: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_events.htm&type=5
6: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/OrderManagement/EmailService.html
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.
Which option should a Solution Architect configure to accomplish this7
- A. Auto-launched Flow with a Record Trigger
- B. Apex trigger on a Case object
- C. Queues and Assignment rules
- D. Auto Response rules and Support Processes
Answer: C
Explanation:
Queues and Assignment rules are features of Service Cloud that allow incoming support cases to be automatically routed to the correct team or agent based on predefined criteria, such as customer purchases, case origin, or case priority.
NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to integrate its product information management (PIM) system with B2C Commerce so shopping experiences can be relevant, personalized, and seamless across channels. They need the ability to search for product deltas in the PIM system and reflect those changes in B2C Commerce on a scheduled basis. The Solution Architect recommends using MuleSoft Accelerator for B2C Commerce for this integration.
Which two benefits should the Solution Architect highlight about API-led connectivity while implementing the MuleSoft accelerator for B2C Commerce?
Choose 2 answers
- A. It enables self-service and an increase in productivity through reusable microservices and APIs.
- B. It offers a template-driven approach for development.
- C. It lets the business quickly integrate different systems without involving IT.
- D. It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
Answer: B,C
NEW QUESTION # 70
A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
- A. Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
- B. Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
- C. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
- D. Set tracking site preference for each storefront
Answer: B,C
NEW QUESTION # 71
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront.
Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers
- A. Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message.
- B. Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
- C. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
- D. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
Answer: A,C
NEW QUESTION # 72
Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.
Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?
Choose 3 answers
- A. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks
- B. Additional infrastructure (for example Heroku servers) may be required to host the application
- C. Developers will still be required to use the Commerce SDK for security purposes
- D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach
- E. Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce
Answer: A,D,E
NEW QUESTION # 73
An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the 'Order on Behalf of feature in the Service Cloud console.
The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.
How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into Service Cloud in an efficient manner?
- A. Use the Salesforce REST API to import the 3 million records into Service Cloud.
- B. Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.
- C. Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.
- D. Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.
Answer: B
Explanation:
Business Manager is a web-based tool that allows B2C Commerce administrators to export customer data in CSV format. Data Loader is a desktop tool that allows Salesforce administrators to import data in CSV format into Service Cloud. This is an efficient way to migrate a large batch of customer records from one system to another. Reference: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/BusinessManager/BusinessManager.html https://help.salesforce.com/s/articleView?id=sf.data_loader.htm&type=5
NEW QUESTION # 74
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers
- A. The synchronized data extensions will include the token and all PII attributes
- B. The token with all supporting attributes will need to be stored in Service Cloud
- C. The standard email address field for contacts and leads needs to be populated with a token
- D. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
Answer: A,D
NEW QUESTION # 75
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