Salesforce B2C-Solution-Architect actual dump : Salesforce Certified B2C Solution Architect

A financial company uses an external system for pricing and quotation.
What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

• A. Use the Apex callout to retrieve the latest information from the external system during the loan application process.
• B. Use an external object to store pricing and discount information.
• C. Rebuild the logic used in the external system using Apex.
• D. Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

• A. Use SMS as a channel due to its significantly higher engagement rate as compared to email
• B. Use CRM Analytics to analyze customer engagement history over the last 24 months
• C. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
• D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

• A. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
• B. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
• C. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
• D. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront.
Which two actions should a Solution Architect take to ensure agents can use the 'Order on Behalf of' functionality?
Choose 2 answers

• A. Verify that the permissions for the B2C Commerce account support 'Order on Behalf of'.
• B. Apply the "Order on Behalf of permission set to Service Cloud users.
• C. Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.
• D. Configure agents to use SSO between B2C Commerce and Service Cloud.

Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.
What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

• A. Customer product affinity
• B. Customer journey flow
• C. Individuals attributes such as name, address, birthday, and email
• D. Order history