MCE-Con-201 Dumps - Grab Out For [NEW-2026] Salesforce Exam
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NEW QUESTION # 49
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
- A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
- B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
- C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
- D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 50
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user group
- B. Form completion action and user queue
- C. Automation rule and user queue
- D. Automation rule and user group
Answer: D
NEW QUESTION # 51
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Static or Dynamic list
- C. Dynamic List
- D. Static List
Answer: D
NEW QUESTION # 52
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Answer: A
NEW QUESTION # 53
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Social Posts
- B. Dynamic Content
- C. User Notifications
- D. Email Templates
- E. User Signatures
Answer: B,D,E
NEW QUESTION # 54
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- C. Nothing will display
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
Answer: D
NEW QUESTION # 55
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list
- B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
- C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the
Answer: B
NEW QUESTION # 56
Select available Social Posting Connectors
- A. Tumblr
- B. Linkedln
- C. Instagram
- D. Twitter
- E. Facebook
- F. Zone
- G. WhatsApp
Answer: B,D,E
NEW QUESTION # 57
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by
- B. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
Answer: A
NEW QUESTION # 58
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Monitor what others are doing on your behalf
- B. Tell recipients how to opt out of receiving future email from you
- C. Don't use deceptive subject lines
- D. Tell recipients where you're located
- E. Identify the message as an ad
- F. Don't use false or misleading header information
- G. Honor opt-out requests promptly
Answer: A,B,C,D,E,F,G
NEW QUESTION # 59
If someone opt-out's do we need to delete this Prospect record?
- A. False. It is restricted by law not to email them, but we still can track the activity
- B. Yes, it is restricted by law
Answer: A
NEW QUESTION # 60
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Enable custom field creation via the Salesforce Connector.
- B. Manually create and map custom fields in Marketing Cloud Account Engagement.
- C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 61
Select available User Roles
- A. Sales User
- B. Sales
- C. CD Marketing
- D. Marketing Manager
- E. Sales Manager
- F. Administrator
Answer: B,C,E,F
NEW QUESTION # 62
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 1 hour
- B. 10 minutes
- C. 2 minutes
- D. 5 minutes
Answer: C
NEW QUESTION # 63
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Disable open tracking within account settings.
- B. Enable visitor filters for all customers so opens are not tracked.
- C. Only send emails to prospects who do not use Apple Mail.
- D. A Use the Open Rules Audit to remove opens as criteria in their automations.
Answer: D
NEW QUESTION # 64
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- D. Only users with an Administrator user role will be able to change the prospect field value.
Answer: A
NEW QUESTION # 65
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
Answer: C
NEW QUESTION # 66
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
- A. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
- B. 1 hour
- C. 10 minutes
- D. 4 hours
Answer: D
NEW QUESTION # 67
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. The app will create unique datasets for each business unit.
- B. Each business unit can only have one associated B2B Marketing Analytics app.
- C. Each dashboard will have an option to filter by business unit.
- D. There is an option to create a unique app for each business unit or one joined app for all business units.
Answer: B
NEW QUESTION # 68
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- B. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- C. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
Answer: A
NEW QUESTION # 69
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Custom redirect
- B. Automation rule
- C. Page action
- D. Completion action
Answer: C
NEW QUESTION # 70
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