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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is true about grading?

A) Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.
B) You cannot change the default profile criteria
C) All prospects start with a grade of
D) A prospect can be associated to multiple profiles.

2. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Develop a new lens that includes only data from the fiscal year.
B) Use the 'fiscal year' filter on the Pipeline Dashboard.
C) Create a custom dataset using only data from the fiscal year.
D) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

3. Which are true about Engagement Program

A) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
D) A single rule step can evaluate up to five conditions
E) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
F) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G) When no new prospects are added to or processed in a program for 30 days, it becomes inactive

4. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) HTML Open Rate
B) Email Complain Rate
C) Spam complaints.
D) Click Through rate

5. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Dynamic list
B) Automation rule
C) Segmentation rule
D) Completion action

Solutions: