CMA Certified Professional Category Manager (CPCM) : Category-Manager valid dump

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which action would BEST reduce shrink in a perishable category?

A) Increase promotion frequency
B) Improve forecasting and shelf-life rotation
C) Add more branded items to the assortment
D) Order large quantities for better pricing

2. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Price Range
B) Consumer Usage
C) Product Type
D) Advertising Dollars

3. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Predictive
D) Prescriptive

4. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Generative
C) Predictive
D) Prescriptive

5. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy from month to month
B) Helps understand how shoppers buy across retailers
C) Helps understand how shoppers buy across channels
D) Helps understand how shoppers buy across categories

Solutions: