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NEW QUESTION 67
Which 3 options are available to create a template in marketing cloud? Choose 3
- A. Content Builder
- B. Paste HTML
- C. Mobile Template Editor
- D. Template Editor
Answer: A,B,D
NEW QUESTION 68
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Changes to a template cannot be made once it is saved in the application
- B. Updating an email to reflect changes made in its template can be done in the email properties
- C. A template does not automatically affect emails created from that template
- D. Changes to a template are automatically inherited in emails built from that template
Answer: B,C
NEW QUESTION 69
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create an API-driven process to put the data directly into the data extension when any data is changed.
Answer: A
NEW QUESTION 70
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Personalized imagery influenced by subscriber preferences
- C. Full-width lifestyle imagery featuring attractive people
- D. Images of products that the customer has previously purchased
Answer: B
Explanation:
Explanation
NEW QUESTION 71
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Add "Hero_CTAn to the Tracking Alias field for each link.
- B. Include Hero_CTA1 In the filename for each Hero Image.
- C. Include "Hero_CTA" in the Link Tooltip field for each link.
- D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
Answer: A,B
NEW QUESTION 72
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?
- A. Data Loader
- B. Enhanced SFTP
- C. File Transfer
- D. Encrypted SFTP
Answer: B
NEW QUESTION 73
Where can a marketer see the performance summary of a recent email send?
- A. Overview Tab within Tracking
- B. Summary tab
- C. Job Links tab within Tracking
- D. Send Performance Tab
Answer: A
NEW QUESTION 74
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Journey Builder using a Decision Split with three branches.
- B. Journey Builder using a Random Split with three branches.
- C. A series of A/B tests to determine the number of emails.
- D. Automation Studio with three separate Welcome automations.
Answer: C
NEW QUESTION 75
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Blocked Bounce
- B. Soft Bounce
- C. Hard Bounce
- D. Undeliverable
Answer: C
NEW QUESTION 76
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.
- A. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
- B. find each individual with subscriber preview and test send to each individual recipient
- C. create a test data extension composed of the management team and test send to the test data extension
- D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
Answer: D
NEW QUESTION 77
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
- A. Relate the Email Address to Subscriber Key
- B. Set the column with Subscriber Key as Primary Key
- C. In Properties, check the "Is Sendable" option
- D. Set the Email address column as Primary Key
Answer: B,C
NEW QUESTION 78
NTO Would like to know the file drop automation studio for shipping tracking when the orders are dispatched a deliberated text file contains all the data and will be uploaded to the designated directory FTP account and the email should be sent to customers when the file transfer has completed The correct sequence of activities will be for file drop automation
- A. import file activity >> file transfer activity >> sent email.
- B. file transfer activity >>import file activity >>sent email
- C. file transfer activity >> import file activity
- D. import file activity >> sent emails
Answer: D
NEW QUESTION 79
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- B. Add "Hero_CTAn to the Tracking Alias field for each link.
- C. Include Hero_CTA1 In the filename for each Hero Image.
- D. Include "Hero_CTA" in the Link Tooltip field for each link.
Answer: A,D
NEW QUESTION 80
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
- A. HTML Paste template with Content Boxes
- B. Standard Template with Content boxes
- C. Mobile Design template
- D. HTML Paste
- E. Mobile Design Template with Content Boxes
Answer: A,B
NEW QUESTION 81
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Guided Send
- C. User-Initiated
- D. Send Preview
Answer: A
NEW QUESTION 82
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Search field
- B. Email Type
- C. Tags filter
- D. Content Type filter
- E. Local folder structure
Answer: A,C,E
Explanation:
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION 83
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Subscriber Key
- B. Primary Key
- C. Subscriber Last name
- D. Email address
Answer: B
NEW QUESTION 84
TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Add ""Hero_CTA" to the traking alias field for each link
- D. Include "Hero_CTA" in the link tooltip field for each link
Answer: A,B
NEW QUESTION 85
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.
- A. Triggered Send
- B. Inbox Preview
- C. Content Detective
- D. Content Builder
Answer: C
Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5
NEW QUESTION 86
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Mobile optimized emails
- B. Corresponding call-to-action included in primary message
- C. A mix of old branding with new branding
- D. Use of emojis in preheader text
Answer: A
NEW QUESTION 87
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Audience Builder
- B. Contact Builder
- C. Data Filters
- D. SQL Query Activity
Answer: A
NEW QUESTION 88
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Data Filters
- B. Audience Builder
- C. Contact Builder
- D. SQL Query Activity
Answer: A
NEW QUESTION 89
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