AD0-E602 Dumps with Practice Exam Questions Answers [Q23-Q47]

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AD0-E602 Dumps with Practice Exam Questions Answers

AD0-E602 by Adobe Experience Platform Actual Free Exam Practice Test

NEW QUESTION # 23
Which feature of Real-Time CDP can be utilized to view amalgamation of all the fields contained within multiple schemas sharing the same class?

  • A. Event Schema
  • B. Union schema
  • C. XDM Schema

Answer: B

Explanation:
According to the Adobe documentation2, a union schema is a feature of Real-Time CDP that can be used to view the amalgamation of all the fields contained within multiple schemas sharing the same class. A union schema is automatically generated by the platform and reflects the latest changes in the underlying schemas. A union schema can be used to create segments or explore profiles across different datasets. Reference: 2 https://experienceleague.adobe.com/docs/experience-platform/profile/home.html?lang=en#union-schemas


NEW QUESTION # 24
A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?

  • A. Batch
  • B. Streaming
  • C. Real-Time

Answer: A

Explanation:
According to the Adobe documentation3, batch ingestion is the type of ingestion that supports automatic authentication. Batch ingestion enables data to be ingested periodically from sources such as databases, cloud storage, or CRM systems. Batch ingestion also supports authentication methods such as OAuth 2.0, API key, or username and password. Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#batch-ingestion


NEW QUESTION # 25
A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

  • A. Modify segment attribute or merge policy
  • B. Remove or modify data usage policy
  • C. Remove segment from destination
  • D. Remove or modify labels of the dataset

Answer: A,C

Explanation:
According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#contract-labels


NEW QUESTION # 26
A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?

  • A. Streaming segment export
  • B. File based destinations
  • C. Streaming profile export

Answer: B

Explanation:
According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file-based.html?lang=en


NEW QUESTION # 27
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?

  • A. Profile Data
  • B. Contractual Data
  • C. Sensitive Data
  • D. Identity Data

Answer: A

Explanation:
According to the Adobe documentation, profile data is a type of data label that indicates data that describes characteristics or traits of an individual or group, such as demographic information, preferences, or interests. Geographic data can be categorized as profile data, as it describes the location of an individual or group. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/data-labels.html?lang=en#data-labels


NEW QUESTION # 28
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?

  • A. 3,000 people filled out both form 1 and form 2
  • B. 12,000 people out both form 1 and form 2
  • C. 3,000 people filled out form 1 or form 2

Answer: A

Explanation:
The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:
Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2 Plugging in the given numbers, we get:
12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2
Solving for Segment size of form 1 AND form 2, we get:
Segment size of form 1 AND form 2 = 3,000


NEW QUESTION # 29
A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)

  • A. Communication
  • B. Policies
  • C. Labels
  • D. Permissions

Answer: B,C

Explanation:
According to the Adobe documentation, policies and labels are two key components of the Data Governance framework within AEP. Policies are rules that define how data can be used based on data usage labels and destination labels. Labels are metadata tags that indicate the type, purpose, and usage of data and destinations. The Data Steward must consider these items during set up within AEP to ensure data quality, compliance, and governance. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#data-governance-framework


NEW QUESTION # 30
A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.
Dataset#1: Label = I1
Dataset #2: Label = I2
Dataset #3: Label = I2
Dataset #4: Label = 11
Which datasets shown can be shared?

  • A. Dataset #1 and Dataset #4
  • B. Dataset #1 and Dataset #3
  • C. Dataset #2 and Dataset #3

Answer: C

Explanation:
According to the Adobe documentation, I2 is a type of identity label that indicates data that is indirectly identifiable, such as hashed email addresses or phone numbers. These datasets can be shared per company policies, as they do not contain directly identifiable data, such as I1 or 11 labels. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#identity-labels


NEW QUESTION # 31
A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

  • A. Data enforcement rules
  • B. Marketing action
  • C. Destination labels
  • D. Data usage policies

Answer: C,D

Explanation:
According to the Adobe documentation, destination labels are labels that indicate the type and purpose of a destination, such as on-site or off-site, personalization or analytics, etc. Data usage policies are rules that define how data can be used based on data usage labels and destination labels. These two must be used to enforce data governance for activating segments to platform destinations by ensuring that only compatible data and destinations are allowed. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/destination-labels.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/data-governance/policies/policies-overview.html?lang=en


NEW QUESTION # 32
A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?

  • A. Create failure alerts in source workflow
  • B. Subscribe to failure alerts from monitoring Ul
  • C. Subscribe to source flow run failure alerts

Answer: C

Explanation:
According to the Adobe documentation, subscribing to source flow run failure alerts is the method to receive alerts when an error occurs while ingesting data from a source connection. Source flow run failure alerts are notifications that are sent to the user's email address when a source connection run fails due to an error. The user can subscribe to these alerts by selecting the option in the source connection settings. Reference: https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#subscribing-to-source-flow-run-failure-alerts


NEW QUESTION # 33
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?

  • A. Sequential Segmentation
  • B. Recency Segmentation
  • C. Frequency Segmentation

Answer: A

Explanation:
According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en


NEW QUESTION # 34
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?

  • A. Identity
  • B. Sensitive
  • C. Contract

Answer: C

Explanation:
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview


NEW QUESTION # 35
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?

  • A. Dataset precedence
  • B. Dataset timestamp
  • C. Timestamp ordered

Answer: C

Explanation:
According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/methods.html?lang=en#timestamp-ordered


NEW QUESTION # 36
A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?

  • A. Attributes
  • B. Events
  • C. Audiences

Answer: A

Explanation:
According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes


NEW QUESTION # 37
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.
Which namespace is recommended to fetch profiles for known customers?

  • A. Custom namespace for Google Click ID
  • B. Custom namespace for memberid
  • C. Customer namespace for authenticated id

Answer: C

Explanation:
According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/namespace.html?lang=en#custom-namespaces


NEW QUESTION # 38
A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.
Which profile status types can the practitioner use for this scenario?

  • A. Realized and Leaving
  • B. Realized and Exiting
  • C. Qualified and Existing

Answer: B

Explanation:
According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment's profile count over time. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types


NEW QUESTION # 39
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

  • A. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
  • B. Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
  • C. Create multiple segments which OR each age group attribute with athletic shoe purchaser events
  • D. Create multiple segments which AND each age group attribute with athletic shoe purchaser events

Answer: A,D

Explanation:
Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.


NEW QUESTION # 40
A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?

  • A. Create their own marketing action
  • B. Move to the activation flow
  • C. Select an audience

Answer: A

Explanation:
According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting "Other" and providing a name and description for it. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#creating-a-new-marketing-action


NEW QUESTION # 41
A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.
Which feature should be used?

  • A. Union Schema
  • B. Merge Policies
  • C. Identity Graph

Answer: B

Explanation:
According to the Adobe documentation, merge policies are a feature of Real-Time CDP that can be used to determine how data will be prioritized and what data will be combined to create a unified view of a customer profile. Merge policies define the rules and logic for merging profile attributes from different data sources into a single profile. Merge policies can be either predefined or custom, and they can be applied at the dataset level or the tenant level. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/overview.html?lang=en#merge-policies-overview


NEW QUESTION # 42
A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.
Which data ingestion type should the Real-time CDP business practitioner recommend?

  • A. Source connector ingestion
  • B. Streaming ingestion
  • C. Batch ingestion

Answer: B

Explanation:
According to the Adobe documentation2, streaming ingestion is the type of ingestion that allows data to appear in real time in customer profiles. Streaming ingestion enables data to be ingested continuously from sources such as mobile applications, websites, or IoT devices. Streaming ingestion also supports identity stitching and profile merge policies to create unified customer profiles. Reference: 2 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#streaming-ingestion


NEW QUESTION # 43
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?

  • A. Hashed emails, phone number, GAID
  • B. Hashed emails, IDFA, GAID
  • C. IDFA, GAID, MID

Answer: A

Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en


NEW QUESTION # 44
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