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Adobe Marketo Engage Architect Master Sample Questions:

1. A client's schema does not align with their CRM integration.
What should be prioritized?

A) Avoid relational database setups
B) Limit data imports
C) Use static lists for mapping
D) Align schema field mappings with CRM fields

2. A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

A) Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program
B) Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
C) Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
D) Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

3. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Client ID, Your Email Address, and Client Secret
B) Endpoint URL with Access Token and Your Email Address
C) Identity URL with Client Score and Client ID
D) Endpoint URL with Access Token and Client ID
E) Identity URL with Client ID and Client Secret

4. When should you use multiple partitions in Marketo? (Choose two)

A) To track campaign performance
B) When segmenting audiences by lifecycle stages
C) To manage leads for different business units
D) For businesses with region-specific campaigns

5. Who is typically responsible for approving the overall scope of a Marketo Engage project?

A) Project Sponsor
B) IT Administrator
C) Campaign Specialist
D) Marketing Manager

Solutions: