- Exam Code: MB2-720
- Exam Name: Functional Application in Microsoft Dynamics Marketing
- Updated: Sep 04, 2026
- Q & A: 90 Questions and Answers
Earning the Microsoft Functional Application in Microsoft Dynamics Marketing tells employers your skills meet Microsoft standards, which is exactly why the exam is demanding. Actual4Dumps prepares you for the MB2-720 exam with 90 practice questions aligned to the official 2026 objectives.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Related Certifications: | Microsoft Dynamics 365 Marketing |
| Exam Duration: | 120 minutes |
| Certificate Validity Period: | Retired exam (no longer active) |
| Passing Score: | 700/1000 |
| Exam Price: | $165 USD (varies by region) |
| Exam Format: | Case study, Multiple choice |
| Real Exam Qty: | 40-60 |
| Available Languages: | English |
| Recommended Training: | Microsoft Learn |
| Exam Registration: | Microsoft Certifications |
| Sample Questions: | ![]() |
| Exam Way: | Proctored online or test center delivery |
| Pre Condition: | No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts) |
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 2: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 3: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 4: Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Topic 5: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
The Microsoft Functional Application in Microsoft Dynamics Marketing is the official Microsoft exam that leads to the Microsoft Dynamics Marketing Functional Consultant certification at the Associate level. Passing it validates your skills against Microsoft standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as Microsoft Dynamics 365 Marketing, so it can serve as a solid step in a broader certification path.
The MB2-720 exam has 40-60 questions in total and must be completed within 120 minutes. That leaves only a narrow time budget per item, so train yourself to flag a difficult question, move on, and circle back later instead of getting stuck. A week or two before your test date, run at least one full timed mock exam in the Actual4Dumps desktop or online test engine under the same 120 minutes limit, and repeat until you can finish with a few minutes left for review.
The passing score for the MB2-720 exam is 700/1000, and the official registration fee is $165 USD (varies by region). Keep in mind that a failed attempt is not discounted — retaking the exam means paying the full fee again — so it is wise not to book your seat until your practice scores sit comfortably above the passing mark. Working through the 90 questions at Actual4Dumps in timed mode is a reliable way to judge when you are truly ready.
Microsoft sets the following requirement for the MB2-720 exam: No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts). Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at before you register.
You can register for the Microsoft Functional Application in Microsoft Dynamics Marketing through the following official channels:
The MB2-720 exam is delivered as Proctored online or test center delivery, so review the technical and check-in requirements for that format when you schedule your appointment.
Microsoft recommends the following official training options for the Microsoft Functional Application in Microsoft Dynamics Marketing:
Official courses build the theory, and pairing them with the 90 practice questions from Actual4Dumps turns that knowledge into exam-ready answers.
Yes. Actual4Dumps offers a free PDF demo for the Microsoft Functional Application in Microsoft Dynamics Marketing, so you can review real sample questions and judge the quality before paying anything. After your purchase, you receive 365 days of free updates — whenever the question pool changes, you get the latest version at no cost. Once that period expires, you can extend your update service at a 50% discount from your member zone.
If you take the MB2-720 exam within 60 days of your purchase and do not pass, you can apply for a full refund under our 100% Money Back Guarantee. To qualify, submit a scanned copy of your exam enrollment slip together with your official Score Report (PDF) within 2 days after the exam date, and your claim will be processed within 7 days. Note that the guarantee applies only to the corresponding exam: attempts taken within 3 days of purchase, downloaded-but-unused materials, free resources, and expired orders are not eligible, and the candidate name must match the purchaser name. If you would rather not refund, you can exchange the product for two free exam products of equal value while keeping the update service on your original purchase.
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The Microsoft Functional Application in Microsoft Dynamics Marketing is organized into 5 domains. Among the first ones are Lead Management and Scoring, Marketing Fundamentals in Microsoft Dynamics Marketing, Analytics and Reporting, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full MB2-720 exam outline above on this page.
You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?
You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?
You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
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