Microsoft MB2-720 actual dump : Functional Application in Microsoft Dynamics Marketing

MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 04, 2026
  • Q & A: 90 Questions and Answers

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About Microsoft MB2-720 Exam Questions

Earning the Microsoft Functional Application in Microsoft Dynamics Marketing tells employers your skills meet Microsoft standards, which is exactly why the exam is demanding. Actual4Dumps prepares you for the MB2-720 exam with 90 practice questions aligned to the official 2026 objectives.

Microsoft MB2-720 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Functional Application in Microsoft Dynamics Marketing
Exam Number:MB2-720
Related Certifications:Microsoft Dynamics 365 Marketing
Exam Duration:120 minutes
Certificate Validity Period:Retired exam (no longer active)
Passing Score:700/1000
Exam Price:$165 USD (varies by region)
Exam Format:Case study, Multiple choice
Real Exam Qty:40-60
Available Languages:English
Recommended Training:Microsoft Learn
Exam Registration:Microsoft Certifications
Sample Questions:Free Download Latest MB2-720 actual dumps
Exam Way:Proctored online or test center delivery
Pre Condition:No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts)

Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email Marketing and Campaign Management- Designing and sending marketing emails
- Campaign setup and execution
Topic 2: Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Topic 3: Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists
Topic 4: Lead Management and Scoring- Lead scoring and qualification
- Lead lifecycle management
Topic 5: Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking

Common Questions About the Microsoft MB2-720 Exam

The Microsoft Functional Application in Microsoft Dynamics Marketing is the official Microsoft exam that leads to the Microsoft Dynamics Marketing Functional Consultant certification at the Associate level. Passing it validates your skills against Microsoft standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as Microsoft Dynamics 365 Marketing, so it can serve as a solid step in a broader certification path.

The MB2-720 exam has 40-60 questions in total and must be completed within 120 minutes. That leaves only a narrow time budget per item, so train yourself to flag a difficult question, move on, and circle back later instead of getting stuck. A week or two before your test date, run at least one full timed mock exam in the Actual4Dumps desktop or online test engine under the same 120 minutes limit, and repeat until you can finish with a few minutes left for review.

The passing score for the MB2-720 exam is 700/1000, and the official registration fee is $165 USD (varies by region). Keep in mind that a failed attempt is not discounted — retaking the exam means paying the full fee again — so it is wise not to book your seat until your practice scores sit comfortably above the passing mark. Working through the 90 questions at Actual4Dumps in timed mode is a reliable way to judge when you are truly ready.

Microsoft sets the following requirement for the MB2-720 exam: No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts). Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at before you register.

You can register for the Microsoft Functional Application in Microsoft Dynamics Marketing through the following official channels:

The MB2-720 exam is delivered as Proctored online or test center delivery, so review the technical and check-in requirements for that format when you schedule your appointment.

Microsoft recommends the following official training options for the Microsoft Functional Application in Microsoft Dynamics Marketing:

Official courses build the theory, and pairing them with the 90 practice questions from Actual4Dumps turns that knowledge into exam-ready answers.

Yes. Actual4Dumps offers a free PDF demo for the Microsoft Functional Application in Microsoft Dynamics Marketing, so you can review real sample questions and judge the quality before paying anything. After your purchase, you receive 365 days of free updates — whenever the question pool changes, you get the latest version at no cost. Once that period expires, you can extend your update service at a 50% discount from your member zone.

If you take the MB2-720 exam within 60 days of your purchase and do not pass, you can apply for a full refund under our 100% Money Back Guarantee. To qualify, submit a scanned copy of your exam enrollment slip together with your official Score Report (PDF) within 2 days after the exam date, and your claim will be processed within 7 days. Note that the guarantee applies only to the corresponding exam: attempts taken within 3 days of purchase, downloaded-but-unused materials, free resources, and expired orders are not eligible, and the candidate name must match the purchaser name. If you would rather not refund, you can exchange the product for two free exam products of equal value while keeping the update service on your original purchase.

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The Microsoft Functional Application in Microsoft Dynamics Marketing is organized into 5 domains. Among the first ones are Lead Management and Scoring, Marketing Fundamentals in Microsoft Dynamics Marketing, Analytics and Reporting, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full MB2-720 exam outline above on this page.

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question #1

You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?

  • A. event response records
  • B. event attendance records
  • C. event registration records
  • D. event activity records
Answer: B
Question #2

You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.

  • A. Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
  • B. Mark the winning vendor's response as Awarded.
  • C. Send the event catering RFQ to the prospective vendors.
  • D. Select the item and award it to the winning vendor.
  • E. Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
Answer: C,D,E
Question #3

Users add comments to a file by using the Markup feature of Microsoft Dynamics Marketing.
You need to download the file, including the comments.
What should you do?

  • A. Download the file and then download the comments separately as a PDF file.
  • B. Download the file and then download the comments separately as a Microsoft Word document.
  • C. Use the Print option.
  • D. Use the PDF option.
Answer: D
Question #4

You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?

  • A. Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
  • B. Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
  • C. Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
  • D. Save the workbook to your computer in its current format and then import the contacts from the workbook.
Answer: C
Question #5

A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.

  • A. The user's contact record does not contain a valid email address,
  • B. The user's User Preferences dashboard does not contain a valid email address.
  • C. The Microsoft Dynamics Marketing Alert Processing service is not turned on.
  • D. The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
Answer: C,D

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