- Exam Code: 310-101
- Exam Name: Facebook Advertising Core Competencies
- Updated: Sep 03, 2026
- Q & A: 152 Questions and Answers
From a free demo to 365 days of free updates, Actual4Dumps covers every stage of your 310-101 preparation in one place. Study the 152 practice questions for the Facebook Advertising Core Competencies and book your exam date with confidence.
| Section | Objectives |
|---|---|
| Topic 1: Advertising Foundations | - Facebook Ads ecosystem overview
|
| Topic 2: Measurement and Optimization | - Performance tracking
|
| Topic 3: Audience Targeting | - Core targeting options
|
| Topic 4: Campaign Setup and Management | - Campaign creation workflow
|
| Topic 5: Ad Creative and Delivery | - Creative formats and placements
|
The Facebook Advertising Core Competencies is the official Facebook exam that leads to the Facebook Advertising Core Competencies certification. Passing it validates your skills against Facebook standards and proves your qualification to current and future employers.
You can register for the Facebook Advertising Core Competencies through the following official channels:
The 310-101 exam is delivered as Online proctored exam via Meta Blueprint platform, so review the technical and check-in requirements for that format when you schedule your appointment.
Facebook recommends the following official training options for the Facebook Advertising Core Competencies:
Official courses build the theory, and pairing them with the 152 practice questions from Actual4Dumps turns that knowledge into exam-ready answers.
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The Facebook Advertising Core Competencies is organized into 5 domains. Among the first ones are Audience Targeting, Measurement and Optimization, Advertising Foundations, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full 310-101 exam outline above on this page.
Question 1
A Marketing Executive wants to increase the number of newsletter signups on the companies' website using Instagram Adverts. Which would be the correct marketing objective to select?
A. Engagement
B. Conversions
C. Brand Awareness
D. Traffic
Question 2
What is the correct order of campaign objectives, progressing through the buying cycle?
A. Conversion> Awareness
B. Consideration > Awareness > Conversions
C. Conversion > Awareness > Consideration
D. Awareness > Consideration > Conversions
Question 3
A small local retailer is looking to drive visits to their store using Facebook Ads. They have decided to run a Facebook campaign with the store visits objective. Apart from Photo and Video, which other two ad formats are available as the creative?
A. Canvas and Slideshow
B. Slideshow and Collection
C. Carousel and Slideshow
D. Collection and Carousel
Question 4
What are partner categories?
A. A method of optimizing ads based on likely future clicks
B. A detailed targeting option, based on third party, offline data
C. A method to show display ads on Facebook's trusted network of third party sites
D. A delivery method which enables ads to be delivered to both people in a relationship
Question 5
In which section of Business Manager can you find the button used to export a summary of all Ad Accounts linked to one business?
A. Business Settings
B. Home
C. Adverts Manager
D. Advert Account Overview
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: D |
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