- Exam Code: AD0-E212
- Exam Name: Adobe Analytics Business Practitioner Professional
- Updated: Sep 27, 2026
- Q & A: 68 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
| Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Apply segments to projects and components - Build and use calculated and segmented metrics - Share segments across the organization |
| Business Analysis | 34% | - Use Solution Design Reference to understand available data - Interpret report data, draw conclusions, identify anomalies - Identify appropriate reporting strategy based on business needs - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions |
| Reporting and Dashboarding for Projects | 38% | - Create and customize visualizations and reports - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance - Combine dimensions, metrics, date ranges and segments |
Basic segments should be configured to reflect _______.
Correct Answer: B 🗳️
Which is not a recommended best practice when configuring basic segments?
Correct Answer: D 🗳️
Why is it important to consider the advantages of specific visualizations when preparing reports?
Correct Answer: C 🗳️
When analyzing data to answer business questions, it is important to:
Correct Answer: D 🗳️
What is the primary function of eVars in Adobe Analytics?
Correct Answer: A 🗳️
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