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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per impression bid
B) Change her ad to an image ad
C) Increase the ad's cost per click bid
D) Change the destination URL of her ad

2. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) The client won't have access to the account.
B) The client's ads will stop serving within 30 minutes
C) Fred won't have access to the account.
D) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.

3. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 45
B) 60 percent
C) 75
D) 1.66

4. Which of the following categories are NOT targeted by the Placement tool?

A) Feed placements
B) Video placements
C) Game placements
D) Entertainment placements

5. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown based on performance.
B) The ads are shown in alphabetical order.
C) The ads are shown in rotation.
D) The ads are shown in the order in which they were created.

Solutions: