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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A) Open and click activity are tracked in either version.
B) A custom text version will be sent with your HTML email.
C) An auto-generated text version will be sent with your HTML email.
D) The email will avoid detection by various SPAM filters.

2. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers

A) Link the Customers data extension to the data model using Customer ID
B) Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
C) Link the Customers data extension to the data model using Email Address
D) Link the Orders data extension to the Customers data extension using a One-to-Many relationship

3. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A) The out-of-the-box profile center will display NTO branding
B) A Dedicated IP is automatically warmed up
C) Image URLS are wrapped with the appropriate brand URL
D) A different click domain can be used for each brand

4. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ensure employees have opted in to the test email list or data extension
B) Import employee email addresses into All Subscribers with an "Active status
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

5. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A) Groups
B) Data Extensions
C) Publication Lists
D) Lists

Solutions: