Salesforce MCAE-Con-201 actual dump : Salesforce Certified Marketing Cloud Account Engagement Consultant

MCAE-Con-201
  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Jul 18, 2026
  • Q & A: 261 Questions and Answers

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About Salesforce MCAE-Con-201 Exam Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing10%- Apply email marketing standards and best practices
- Optimize email content and performance
- Ensure deliverability and compliance
Topic 2: Evaluation17%- Analyze business requirements and recommend solutions
- Design strategies to identify customer needs
- Assess existing infrastructure and marketing maturity
Topic 3: Personalizing the Prospect Experience8%- Design personalized interactions
- Implement consent and preference management
- Recommend engagement enhancements
Topic 4: Automating Business Processes17%- Build lead nurturing and campaign workflows
- Design engagement programs and sequences
- Select appropriate automation tools
Topic 5: Lead Management14%- Design lead generation strategies
- Implement scoring and grading models
- Configure lead routing and handoff processes
Topic 6: Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Topic 7: Account Configuration16%- Technical setup and architecture planning
- Data migration and integrity maintenance
- Usage governance and permission strategies
Topic 8: Reporting, Metrics, and Analytics12%- Define relevant KPIs and metrics
- Configure and customize reports and dashboards
- Interpret results and recommend improvements

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Select available User Roles

A) Administrator
B) Sales
C) Marketing Manager
D) Sales Manager
E) CD Marketing
F) Sales User


2. Select available Webinar Scoring Rules

A) Webinar Registered
B) Webinar Invited
C) Webinar Refusal
D) Webinar Attended


3. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A) Create and add a tracking code to the website
B) Setup tracker subdomain and validate it
C) Choose which sender IP to use
D) Setup DNS for each used domain and validate the connection


4. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.


5. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
C) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.


Solutions:

Question # 1
Answer: A,B,D,E
Question # 2
Answer: A,B,D
Question # 3
Answer: A,B,D
Question # 4
Answer: C
Question # 5
Answer: D

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