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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Select available User Roles

A) Administrator
B) Sales
C) Marketing Manager
D) Sales Manager
E) CD Marketing
F) Sales User

2. Select available Webinar Scoring Rules

A) Webinar Registered
B) Webinar Invited
C) Webinar Refusal
D) Webinar Attended

3. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A) Create and add a tracking code to the website
B) Setup tracker subdomain and validate it
C) Choose which sender IP to use
D) Setup DNS for each used domain and validate the connection

4. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

5. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
C) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Solutions: