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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Copy Insights
B) Einstein Content Selection
C) Enhanced Dynamic Content

2. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage templates with AMP script.
B) Leverage Enhanced Dynamic Content.
C) Leverage Multilingual Content Blocks.

3. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Web Studio to capture Query parameters from social media link.
C) Use Journey Builder to build an audience using Ad Studio.

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Configure Field-Level Encryption in import file.
B) Specify character encoding in import file.
C) Manager Files in File Transfer.

5. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Einstein Approval Workflow
B) Content Builder Approval Workflow
C) Subscriber Preview

Solutions: