- Exam Code: 000-M88
- Exam Name: IBM Unica Enterprise Marketing Operations Technical Mastery Test v1
- Updated: Sep 15, 2026
- Q & A: 55 Questions and Answers
The IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 has a reputation for tripping up even experienced professionals. Actual4Dumps built its 000-M88 practice questions for 2026 to mirror that difficulty, so nothing on exam day catches you off guard.
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 |
| Exam Number: | P8010-088 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple answer, Multiple choice |
| Real Exam Qty: | 55–60 |
| Passing Score: | 800 (IBM standard score scale) |
| Available Languages: | English |
| Related Certifications: | IBM Unica Enterprise Campaign Technical Mastery Test v1 IBM Coremetrics Technical Mastery Test v1 |
| Exam Price: | USD ~75–100 (Typical IBM Mastery exam fee):contentReference[oaicite:0]{index=0} |
| Sample Questions: | ![]() |
| Exam Way: | Delivered online or at an authorized Pearson VUE test center; remote proctoring may be available.:contentReference[oaicite:1]{index=1} |
| Pre Condition: | Recommended experience with IBM Unica Marketing Operations product and foundational marketing automation knowledge. |
| Official Syllabus URL: | https://www.pearsonvue.com/us/en/ibm.html |
| Section | Objectives |
|---|---|
| Topic 1: Planning and Collaboration Processes | - Marketing planning and budgeting - Project and program setup - Collaboration across teams and stakeholders |
| Topic 2: System Administration and Integration | - Integration with other Unica modules - Exporting data and reporting interfaces - User roles and security settings |
| Topic 3: Workflow and Task Management | - Status and milestone management - Task assignment and tracking - Workflow configuration and execution |
| Topic 4: Unica Marketing Operations Overview | - Business processes and workflow roles - Core features of Unica Marketing Operations - Key terminology and system components |
| Topic 5: Resource and Budget Management | - Resource planning and utilization - Budget allocation and tracking - Reporting on financial and resource metrics |
The IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 is the official IBM exam that leads to the Sales Mastery certification at the Technical Mastery level. Passing it validates your skills against IBM standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as IBM Unica Enterprise Campaign Technical Mastery Test v1, IBM Coremetrics Technical Mastery Test v1, so it can serve as a solid step in a broader certification path.
The 000-M88 exam has 55–60 questions in total and must be completed within 120 minutes. That leaves only a narrow time budget per item, so train yourself to flag a difficult question, move on, and circle back later instead of getting stuck. A week or two before your test date, run at least one full timed mock exam in the Actual4Dumps desktop or online test engine under the same 120 minutes limit, and repeat until you can finish with a few minutes left for review.
The passing score for the 000-M88 exam is 800 (IBM standard score scale), and the official registration fee is USD ~75–100 (Typical IBM Mastery exam fee):contentReference[oaicite:0]{index=0}. Keep in mind that a failed attempt is not discounted — retaking the exam means paying the full fee again — so it is wise not to book your seat until your practice scores sit comfortably above the passing mark. Working through the 55 questions at Actual4Dumps in timed mode is a reliable way to judge when you are truly ready.
IBM sets the following requirement for the 000-M88 exam: Recommended experience with IBM Unica Marketing Operations product and foundational marketing automation knowledge.. Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at https://www.pearsonvue.com/us/en/ibm.html before you register.
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The IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 is organized into 5 domains. Among the first ones are System Administration and Integration, Resource and Budget Management, Planning and Collaboration Processes, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full 000-M88 exam outline above on this page.
In Unica Marketing Operations, what is the communication that originates from Unica Marketing Operations and informs users about the change in status of a Unica Marketing Operations object?
Correct Answer: D 🗳️
In Unica Marketing Operations, which business process is described as a marketing activity and it is typically comprised of multiple related marketing deliverables or initiatives?
Correct Answer: B 🗳️
What Project tab in Unica Marketing Operations would a customer use to add and remove Project roles?
Correct Answer: B 🗳️
In Unica Marketing Operations, what information is used for management reports and analysis? (A customer can view this information type on the Tracking tab for plans, programs and projects.)
Correct Answer: A 🗳️
How does a user customize the Unica Marketing Operations Workflow timeline view?
Correct Answer: A 🗳️
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