Salesforce MKT-101 actual dump : Build and Analyze Customer Journeys using Marketing Cloud

MKT-101
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Sep 23, 2026
  • Q & A: 157 Questions and Answers

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About Salesforce MKT-101 Exam Questions

The Salesforce Build and Analyze Customer Journeys using Marketing Cloud has a reputation for tripping up even experienced professionals. Actual4Dumps built its MKT-101 practice questions for 2026 to mirror that difficulty, so nothing on exam day catches you off guard.

Salesforce MKT-101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Build and Analyze Customer Journeys using Marketing Cloud
Exam Number:MKT-101
Available Languages:English
Exam Duration:300 minutes
Exam Format:Instructor-led training, Scenario-based exercises, Hands-on labs
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Salesforce Marketer Certifications
Sample Questions:Free Download Latest MKT-101 actual dumps
Exam Way:Online instructor-led training or classroom training
Pre Condition:No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification.
Official Syllabus URL:https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud

Salesforce MKT-101 Exam Syllabus Topics:

SectionObjectives
Subscriber and Data Management- Audience management
  • 1. Data extensions
  • 2. Segmentation
Summary- Course review
  • 1. Key concepts recap
  • 2. Best practices review
Administration- Account configuration
  • 1. Business units
  • 2. User management
Analytics and Troubleshooting- Performance analysis
  • 1. Issue diagnosis
  • 2. Journey reporting
Marketing Automation- Journey Builder
  • 1. Automation workflows
  • 2. Customer journey creation
Introduction to Salesforce Marketing Cloud- Marketing Cloud overview
  • 1. Platform capabilities
  • 2. Customer journey concepts
Message Testing, Delivery, and Email Marketing Best Practices- Email optimization
  • 1. Testing and validation
  • 2. Deliverability best practices
Email Message Design and Creation- Email content development
  • 1. Dynamic content
  • 2. Templates

Common Questions About the Salesforce MKT-101 Exam

The Salesforce Build and Analyze Customer Journeys using Marketing Cloud is the official Salesforce exam that leads to the Marketing Cloud Consultant certification at the Intermediate level. Passing it validates your skills against Salesforce standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as Salesforce Certified Marketing Cloud Email Specialist, Salesforce Marketer Certifications, so it can serve as a solid step in a broader certification path.

Salesforce sets the following requirement for the MKT-101 exam: No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification.. Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud before you register.

Yes. Actual4Dumps offers a free PDF demo for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud, so you can review real sample questions and judge the quality before paying anything. After your purchase, you receive 365 days of free updates — whenever the question pool changes, you get the latest version at no cost. Once that period expires, you can extend your update service at a 50% discount from your member zone.

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The Salesforce Build and Analyze Customer Journeys using Marketing Cloud is organized into 8 domains. Among the first ones are Analytics and Troubleshooting, Email Message Design and Creation, Summary, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full MKT-101 exam outline above on this page.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:

Question #1

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  • A. Ensure source channel Is available in subscriber data.
  • B. Create one Entry Source for each messaging channel.
  • C. Send both email and SMS to ensure subscribers get NTO's messages.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #2

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

  • A. _sent Dataview
  • B. Not Sent Tracking Extract
  • C. 'Subscribers Not Sent To* report
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

  • A. The Send is paused unit is approved again.
  • B. The originally approved version of the email will besent.
  • C. The send is canceled when the approval is withdrawn.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

  • A. Contact Event Entry Source
  • B. CloudPages Entry Source
  • C. API Event Entry Source
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #5

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

  • A. Schedule report to export as a web page.
  • B. Schedule report and email file to the director.
  • C. A Schedule report and email the link to download.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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