- Exam Code: MKT-101
- Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
- Updated: Sep 23, 2026
- Q & A: 157 Questions and Answers
The Salesforce Build and Analyze Customer Journeys using Marketing Cloud has a reputation for tripping up even experienced professionals. Actual4Dumps built its MKT-101 practice questions for 2026 to mirror that difficulty, so nothing on exam day catches you off guard.
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Build and Analyze Customer Journeys using Marketing Cloud |
| Exam Number: | MKT-101 |
| Available Languages: | English |
| Exam Duration: | 300 minutes |
| Exam Format: | Instructor-led training, Scenario-based exercises, Hands-on labs |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Marketer Certifications |
| Sample Questions: | ![]() |
| Exam Way: | Online instructor-led training or classroom training |
| Pre Condition: | No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud |
| Section | Objectives |
|---|---|
| Subscriber and Data Management | - Audience management
|
| Summary | - Course review
|
| Administration | - Account configuration
|
| Analytics and Troubleshooting | - Performance analysis
|
| Marketing Automation | - Journey Builder
|
| Introduction to Salesforce Marketing Cloud | - Marketing Cloud overview
|
| Message Testing, Delivery, and Email Marketing Best Practices | - Email optimization
|
| Email Message Design and Creation | - Email content development
|
The Salesforce Build and Analyze Customer Journeys using Marketing Cloud is the official Salesforce exam that leads to the Marketing Cloud Consultant certification at the Intermediate level. Passing it validates your skills against Salesforce standards and proves your qualification to current and future employers. The credential is also connected with related certifications such as Salesforce Certified Marketing Cloud Email Specialist, Salesforce Marketer Certifications, so it can serve as a solid step in a broader certification path.
Salesforce sets the following requirement for the MKT-101 exam: No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification.. Eligibility rules can change from time to time, so always confirm the current prerequisites on the official exam page at https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud before you register.
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The Salesforce Build and Analyze Customer Journeys using Marketing Cloud is organized into 8 domains. Among the first ones are Analytics and Troubleshooting, Email Message Design and Creation, Summary, and the remaining domains cover the rest of the official objectives. For the complete topic breakdown with every subtopic, see the full MKT-101 exam outline above on this page.
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
Correct Answer: B 🗳️
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
Correct Answer: B 🗳️
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
Correct Answer: C 🗳️
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
Correct Answer: C 🗳️
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
Correct Answer: B 🗳️
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