Facebook 200-101 actual dump : Facebook Certified Marketing Science Professional

Walking into the 200-101 exam without ever sitting a timed mock test is an unnecessary risk. The Actual4Dumps test engines recreate real exam conditions for the Facebook Certified Marketing Science Professional, so pacing and pressure feel familiar long before the real thing.

Facebook 200-101 Exam Overview:

Certification Vendor:	Meta (Facebook)
Exam Name:	Meta Certified Marketing Science Professional
Exam Number:	200-101
Available Languages:	English
Exam Price:	USD 150
Exam Duration:	105 minutes
Certificate Validity Period:	12 months
Related Certifications:	Meta Certified Media Buying Professional Meta Certified Digital Marketing Associate Meta Certified Media Planning Professional
Real Exam Qty:	60
Exam Format:	Multiple Choice, Scenario-Based Questions
Passing Score:	700/1000
Sample Questions:
Exam Way:	Online proctored exam or Pearson VUE testing center.
Pre Condition:	No formal prerequisite exam required. Recommended 3-5 years of experience in marketing analytics, marketing science, quantitative research, data analysis, or measurement strategy.
Official Syllabus URL:	https://www.facebook.com/business/learn/certification/exams/200-101-exam

Facebook 200-101 Exam Syllabus Topics:

Facebook Certified Marketing Science Professional FAQs: What Candidates Ask Most

Facebook Certified Marketing Science Professional Sample Questions:

Question 1

A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers for phone orders. The results showed that email customers had a yearly LTV of $100, and the phone customers had a yearly LTV of $80. However, the company is aware that a group of people are introducing some noise into the results by ordering via both phone and online.
What solution should the analyst recommend to enhance the ability to create a functional LTV model?

A. Gather hashed email and phone number for each order on any channel
B. Ask online customers to provide their phone number in a post-order survey
C. Remove all customers who use both from the LTV model
D. Select the average of the two models

Question 2

A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account.
Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts.
What advice should the analyst share about measuring success in this way?

A. Engagement metrics such as likes, comments and followers may not translate into incremental business value such as brand equity or sales.
B. The spa should review the number of shares that the original post achieved before pulling spend from paid campaigns.
C. It is always better to diversify spend equally across multiple marketing strategies.
D. The spa should review the number of new followers at least one month later before pulling spend from paid campaigns.

Question 3

A retail brand needs to increase purchases. The brand has video content that was designed for a cross-screen experience on TV and Facebook. The brand launches its campaign in 30-second and 60-second TV spots and then launches 6- and 15-second mobile-friendly videos with captions. The brand runs a Facebook multi-cell Conversion Lift test to compare the effectiveness of the two mobile videos:
* Cell A: 50% of campaign budget, optimized for purchase event, 6-second video
* Cell B: 50% of campaign budget, optimized for purchase event, 15-second video
At the end of the campaign, Cell A yields a 4-point lift with a p-value = 0.4. Cell B yields a 2.6-point lift with a p-value = 0.05
Which recommendation should be made to increase future purchases?

A. Change the campaign objective to Video Views
B. Allocate more campaign budget toward the 15-second video
C. Change the campaign objective to Catalog Sales
D. Allocate more campaign budget toward the 6-second video

Question 4

A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.
What measurement solution should be used?

A. Conversion Lift
B. A/B test
C. Last-touch attribution
D. Even credit attribution

Question 5

A marketing effectiveness analyst based in an emerging market obtains the following multiple linear regression output for predicting sales as function of price (Price), distribution (Distribution) and advertising (Ads). Some issues occurred with the software, and some of the regression results are corrupted on the output.

What interpretation should be made from the output?

A. Intercept is not statistically significant at 0.05 level
B. The t-stat for distribution variable is approximately 2.0
C. The adjusted R square is between 0.81 and 1.00
D. The coefficient for the price has a positive sign

Solutions: