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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Leverage the device-bridging technology to find users across their devices.
E) Ensure customers receive relevant offerings when landing on the site page.

2. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Self-service OnRamp
C) Self-classification
D) Corporate classification

3. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.

4. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Agency ownership of the DMP
B) Full agency control
C) Full client control
D) Client ownership of the DMP

5. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Oracle owned and managed Amazon S3 Bucket
B) Client owned and managed Amazon S3 Bucket
C) Oracle owned and managed SFTP location
D) Client owned Google Cloud Storage
E) Client owned and managed SFTP location

Solutions: